Hi.
We’re Reju.

We’re a materials regeneration company unlocking infinite possibilities within finite resources and focusing on the problem of post-consumer textile waste.

Every year, the world throws away 92 million tonnes of textiles, a garbage truck full every single second.

92m

Tonnes

AR Experience

To show the scale of this crisis, we used New York Climate Week timing in September 2025 to create a Reju AR experience that showed the scale of the problem.

The filter showed the size of the textile waste issue against the size of the Empire State Building and the Flatiron. In both cases the mountain of textile waste that we create globally every 120 minutes is taller than each of the buildings.

Think about that.